{"id":14175,"date":"2022-04-29T08:13:27","date_gmt":"2022-04-29T06:13:27","guid":{"rendered":"https:\/\/pibgroupiberia.com\/?p=43642"},"modified":"2025-05-23T10:05:38","modified_gmt":"2025-05-23T08:05:38","slug":"influencer-insurance","status":"publish","type":"post","link":"https:\/\/pibgroupiberia.com\/en\/blog\/seguro-para-influencers\/","title":{"rendered":"Influencer insurance: What is it?"},"content":{"rendered":"

The field of insurance is constantly adapting to the new needs of society and, without a doubt, insurance for influencers is one of the clearest examples.<\/p>\n

This newly created policy has recently arrived in Spain with the aim of protecting these opinion leaders against the possible risks they face in their daily lives. At PIB Group Iberia we wanted to be pioneers in offering this tailor-made product, which makes use of the classical services of the Professional Liability policies<\/a> and Cybersecurity<\/a>, to develop special insurance for content creators across the country.<\/p>\n

\"Contact<\/p>\n

According to the IAB Social Media Study<\/a>, 85% of internet users aged 16-70 use these platforms, which represents around 27 million people in Spain. Who hasn't heard of Twitch, where many content creators are, as well as Youtube, Instagram, etc.?.<\/p>\n

Given this growth in recent years, new products such as influencer insurance make sense.<\/p>\n

Although influencer insurance is a new response to a new profession, Professional Liability insurance has a long history in the insurance market. <\/strong><\/p><\/blockquote>\n

protecting professionals in closely related fields<\/strong>, such as photography, IT, communication or digital marketing.<\/p>\n

\"insuranceWhat is influencer insurance?<\/h2>\n

Influencer insurance is a policy for public figures and content creators on social media and high-profile platforms, which aims to protect them from potential risks arising from their activity: from privacy crimes and intellectual property infringements to protection against breach of contract or response to a cyber-attack or unauthorised access to accounts.<\/p>\n

It is an innovation in the insurance market, specifically designed to protect the activity of content creators in order to protect their income and assets, and to have a defence in the event of a claim.<\/p>\n

What does influencer insurance protect you from?<\/h2>\n

As with other policies, the degree of protection will depend on the insurer and the level of protection the insured wishes to take out. But, broadly speaking, insurance for influencers and instagramers provides solutions<\/p>\n

    \n
  1. professional insurance (errors on a job, unintentional breach of contract or of regulations, etc.), together with<\/li>\n
  2. cyber-insurance protection (technological fraud, data recovery costs, etc.).<\/li>\n<\/ol>\n

    Given the particularities of an influencer's work, these insurances also include features such as unauthorised access to social networks or defamation in the digital environment.<\/p>\n

    Influencer insurance coverages<\/h2>\n

    This is a summary of some of the coverage offered by influencer insurance:<\/p>\n