{"id":14604,"date":"2019-01-04T13:00:47","date_gmt":"2019-01-04T12:00:47","guid":{"rendered":"https:\/\/pibgroupiberia.com\/?p=29104"},"modified":"2025-05-23T10:32:27","modified_gmt":"2025-05-23T08:32:27","slug":"insurance-for-marketing-agencies","status":"publish","type":"post","link":"https:\/\/pibgroupiberia.com\/en\/blog\/el-seguros-para-agencias-de-marketing\/","title":{"rendered":"Liability insurance for Marketing Agencies"},"content":{"rendered":"<p>Advertising agencies, now better known as marketing agencies, are increasingly taking on more and more complex tasks. As a result, the <a href=\"\/en\/professionals\/\">insurance of communication agencies<\/a> adapt, to better cover their sources of risk. We look at it in this article.<\/p>\n<h2>Tasks performed by a Marketing Agency<\/h2>\n<p>In the old days, an advertising agency could basically help you create a campaign in traditional media: press, radio and\/or TV, as well as design the logo and what we know today as \u201cbranding\u201d.<\/p>\n<p>Today, this has been taken much further, and the service consumed is much more demanding:<\/p>\n<ul>\n<li><strong>Brand strategy<\/strong> and corporate identity: creating branding, naming, logos and how to express your brand<\/li>\n<li><strong>Web design<\/strong>, sales platforms and apps<\/li>\n<li><strong>SEO and SEM positioning<\/strong> of these websites, creation and management of social networks, content writing and press releases.<\/li>\n<li><strong>Video and photo production<\/strong> that help to give visibility to customers<\/li>\n<\/ul>\n<blockquote><p>The <strong>volume of services<\/strong> of Marketing and Communication Agencies is infinite.<\/p><\/blockquote>\n<p>In addition, we must remember that, <strong>although we subcontract several of these services, it is the agency that is accountable to the client<\/strong>. This means that even if it is another professional who has made a mistake, I will also be accountable to the client, because I was the one who subcontracted it.<\/p>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-29106\" src=\"https:\/\/pibgroupiberia.com\/wp-content\/uploads\/2018\/12\/rrss-seguro.jpg\" alt=\"\" width=\"915\" height=\"609\" \/>The protection needed for Communication Agencies<\/h2>\n<p>For better or for worse, we are human, and that means that sometimes we can make mistakes. In the specific case of agencies, mistakes can result from:<\/p>\n<ol>\n<li>Publish a <strong>campaign in the previous version<\/strong> to that approved by the customer<\/li>\n<li><strong>Breach of confidentiality<\/strong> of a client, and publish data that should not see the light of day.<\/li>\n<li><strong>Delete information<\/strong> by mistake that the client had sent us<\/li>\n<li><strong>Infringement of intellectual property rights<\/strong> when designing a logo or a campaign, either by using images or music from others<\/li>\n<li>Transmitting a <strong>virus<\/strong> to a client<\/li>\n<\/ol>\n<blockquote><p>The <strong>The casuistry is manifold<\/strong> and, at the same time, they are not so surreal that they are so unlikely to happen to us.<\/p><\/blockquote>\n<h2>Insurance tailored to this activity<\/h2>\n<p>Faced with this level of specialisation and very specific protection, what are known as \u201csegmented insurance policies\u201d have emerged. These are policies that are fully adapted to the very specific functions performed by certain professionals.<\/p>\n<p>Among these segmented policies are those in the marketing field: advertising and communications agencies<a href=\"\/en\/blog\/why-does-a-graphic-designer-need-professional-liability-insurance\/\">, graphic designers<\/a>, commercial and video production companies...<\/p>\n<p>Of course, not all insurers have the capacity to offer these products. <strong>We work with companies that adapt their conditions<\/strong> and hedging at this level.<br \/>\nIt is not easy to cover these liability insurances:<\/p>\n<ul>\n<li><strong>Breaches of contractual agreements<\/strong> (this is not given by practically any insurance company).<\/li>\n<li>Coverage of Spanish Agency issues <strong>Data Protection<\/strong> (optional guarantee, but so relevant after the May 2018 regulation).<\/li>\n<li><strong>Confidentiality, intellectual property rights<\/strong>\u00a0among others.<\/li>\n<\/ul>\n<p>This insurance is fully <strong>complementary to cyber insurance<\/strong>, This protects us against an attack that puts our information and that of our clients at risk, as well as any possible extortion that we may suffer.<\/p>\n<h2><img decoding=\"async\" class=\"aligncenter wp-image-29107\" src=\"https:\/\/pibgroupiberia.com\/wp-content\/uploads\/2018\/12\/seguro-agencia-publicidad.jpg\" alt=\"Necessary protection for agencies\" width=\"920\" height=\"305\" \/>How do I get the insurance my Agency needs?<\/h2>\n<p>To take out the insurance, the steps are very simple:<\/p>\n<ol>\n<li>Fill in a <strong>questionnaire<\/strong>The list will ask about previous claims, invoicing, number of employees...<\/li>\n<li>Elaboration of <strong>budgets<\/strong>different sums insured and optional cover will be assessed<\/li>\n<li>Once all of this information has been assessed, with the <strong>OK to the proposal<\/strong> and signed direct debit, the insurance is taken out entirely online.<\/li>\n<\/ol>\n<p>From<strong> PIB Group Iberia<\/strong> we will help you find the peace of mind and the insurance that really protects your Marketing Agency against these risks. Don't hesitate and contact us.<\/p>","protected":false},"excerpt":{"rendered":"<p>Advertising Agencies perform multiple services for their clients and we must assess what risks they take.<\/p>","protected":false},"author":14,"featured_media":14605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[15],"tags":[198],"class_list":["post-14604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","tag-rc-profesional"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"_links":{"self":[{"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/posts\/14604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/comments?post=14604"}],"version-history":[{"count":0,"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/posts\/14604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/media\/14605"}],"wp:attachment":[{"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/media?parent=14604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/categories?post=14604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pibgroupiberia.com\/en\/wp-json\/wp\/v2\/tags?post=14604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}