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- Ana Zamora takes over as Director of Employee Benefits and Silvie Cuijpers is appointed Director of Life and Health Broking for the Corporate segment.
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- The new structure reinforces the integration of capabilities, the consultative approach, and the positioning in the employee benefits market.
PIB Group Iberia, a global insurance broker, has announced a new structure in its area of Employee Benefits with the aim of strengthening its positioning in the employee benefits market and offering a more agile, consultative, and integrated model.
As part of this reorganisation, Ana Zamora assumes the Employee Benefits Department of PIB Group Iberia, while Silvie Cuijpers to take up the position of Head of Corporate Life and Health Broking, reinforcing the specialist broking area.
These appointments represent a step forward in the evolution initiated after the acquisition of Vitaance and the incorporation of your team, consolidating a new phase focused on the integration of capabilities, technological innovation and strategic support for companies.
From a vertical structure to a horizontal model
The reorganisation of the department is driven by a transformation aimed at offering employee benefits and flexible remuneration products with a 360-degree customer vision. From this moment on, Employee Benefits adopts a horizontal model that coordinates the various employee benefits: Health, accident, life and savings insurance, as well as Group pension schemes and other flexible benefits through their own platform.
This change will allow for improved coordination between teams, optimisation of commercial flows, and reinforcement of collaboration with support areas, ensuring greater agility in management, better tracking of opportunities, and a more consistent customer experience.
Strategic integration of Vitaance into the value proposition
In the realm of Employee Benefits, the company seeks to maximise the value brought by the integration of the team from Vitaance to their portfolio. To achieve this, their capabilities and solutions have been integrated and aligned within the area's global offering, complementing the commercial proposal of the current flexible remuneration platform.
The objective is to offer more complete, innovative, and differential solutions for current and future clients, combining specialised insurance advice with technology applied to employee well-being, prevention, and engagement.
Furthermore, the consultative and value-added approach towards companies is reinforced, improving support throughout the entire lifecycle of benefits programmes and strengthening the Broking area in this specialisation.
Gabriel Cereto, CEO of PIB Group Iberia in Spain, The“The appointment of Ana complements and reinforces PIB Group Iberia's commitment to continue leading the Employee Benefits market with a comprehensive offering. Silvie's specialised technical knowledge allows us to make a qualitative leap in consulting services, innovation, and negotiation capacity in the market.”.
For its part, Ana Zamora highlights: “Taking on the Head of Employee Benefits role at this moment is a great responsibility and an opportunity to consolidate a more transversal, technological, and customer-centric model. Our aim is to support companies in designing benefits strategies that generate real impact in attracting, retaining, and fostering the wellbeing of talent.”.
Silvie Cuijpers add: “The reinforcement of the Broking area, with a specialisation in corporate life and health insurance, will allow us to bring even more value in negotiations with insurers and in the construction of solid, sustainable programmes adapted to the specific needs of each organisation.”.
About PIB Group Iberia
PIB Group Iberia is an independent, dynamic and diversified specialist insurance broker. Established in 2015, it has since grown rapidly through acquisitions, organic growth and the incorporation of professionals with extensive experience in the insurance market.
PIB Group offers a wide range of equipment, products and specialised services and is present in the UK, Ireland, Spain, Portugal, Germany, Italy, Poland, the Netherlands, Denmark, Romania, France and Israel. In these countries, it already has more than 6 billion euros in premiums under management and more than 4,000 employees.
