Caption, from left to right: Alberto Ezquerra, Head of the Ethics, Legal and Compliance Department at the Bárymont Group; Ana González, Deputy Director of the Bárymont Group; Ana Barros, co-founder of the Bárymont Group; Gabriel Cereto, PIB Group Iberia, Managing Director of PIB Group Iberia; Gema Igual, Mayoress of Santander; Emilio Montaraz, Chairman of the Bárymont Group; Martin Navaz, President and CEO of PIB Group Iberia; Javier Montaraz, The Bárymont Group's managing director.
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- The group strengthens its leadership in individual savings products with the incorporation of Bárymont
PIB Group Iberia, a global insurance broker and the fifth largest broker in the Spanish market, continues to drive its growth strategy in Spain with the acquisition of the insurance agency and insurance brokerage businesses of Bárymont Group.
Founded in 2010, Grupo Bárymont, which has its main headquarters in Cantabria, specialises in financial education and advice on unit-linked products, life-risk and pension funds, and is one of the market leaders in this type of solutions in the Spanish market.
Both the tied agency and the insurance brokerage units, which will be integrated into Conbenefits Previsión Social and PIB Group Iberia (brokerage) respectively, become major acquisitions of PIB Group Iberia, strategically reinforcing its specialisation in savings product advice, The Group is now the leading provider of financial education solutions in the domestic market. Both Bárymont's financial education business and its main companies and brand are maintained as an independent entity with a global partnership agreement with PIB Group Iberia.
Martin Navaz, President and CEO of PIB Group Iberia, stresses that “...“the incorporation of Bárymont represents a qualitative leap in our strategy: we add one of the most experienced teams in unit-linked products to the group's linked agency and we also reinforce our presence in key regions for our growth.”.
Onno Janssen, CEO PIB Group Europe, points out that “Spain is a priority market for PIB Group in Europe. The acquisition of Bárymont is a key step in consolidating a network of highly specialised professionals, with strong local roots and a shared vision focused on the client and innovation.”.
Emilio Montaraz, Chairman of the Bárymont Group, highlights that “This alliance will exponentially boost our joint business, while bringing us one step closer to our goal of achieving financial wellbeing for citizens, families and businesses. In addition to achieving the independence of our Education and Planning service, this union guarantees us the best insurance solutions for our clients and the best professionals at our side. Having the support of the firm Ruiloba Lawyers Throughout the entire negotiation process, as well as your legal and M&A advice, has been vital to the achievement of the agreement”.
About PIB Group
PIB Group It is an independent, dynamic, and diversified specialist insurance broker. Established in 2015, PIB Group has since grown rapidly and consolidatedly through acquisitions, organic growth, and recruitment of outstanding professionals with extensive knowledge and experience in the insurance market.
PIB Group offers a wide range of equipment, products and specialised services and is present in the UK, Ireland, Spain, Portugal, Germany, Italy, Poland, the Netherlands, Denmark, Romania, France and Israel. In these countries, it already has more than EUR 6 billion in premiums under management and more than 4,000 employees.


